SOUL OF THE CUSTOMER ® Business consultation services in the field of business analytics.
For over 15 years, we have worked with some of the best organizations in the world leveraging our proprietary Soul of the Customer® insights methods to help gain actionable insights on how to develop the best products and human experiences.
Order your custom insight solution today. Once you order, we will send you our on boarding documents so that we can prepare your custom Soul of the Customer® customer insight solution specific for your insights project. If you have any questions prior to ordering, simply reach out by phone or our contact form.
Our Data-Driven Customer Insight Services
Unlock the power of deep customer insights with our proprietary Soul of the Customer® analytics. Whether you need to refine survey data, enhance product development, or optimize advertising strategies, our advanced methods provide unparalleled clarity into customer behaviors, preferences, and decision-making.
Choose from the following:
Survey Analytics
Get actionable insights from your survey data with advanced analytics powered by our Soul of the Customer® methodology. We go beyond surface-level responses to uncover what truly drives customer engagement and satisfaction. Contact us today for a custom quote tailored to your organization’s needs.
Customer Analytics
Are you designing a new product, service, or customer experience strategy? Our customer analytics solutions ensure that you make data-driven decisions that lead to significantly better results. Let’s discuss how we can help—schedule a no-obligation discovery call today.
Advertising Analytics
Maximize your advertising ROI by understanding what truly resonates with your audience. Our proprietary system provides deep insights into customer preferences, allowing you to refine advertising messaging, campaign strategies, and product positioning for higher conversions and stronger brand impact.
Outdated surveys, are costing you millions
Outdated approaches towards Customer Happiness simply don’t work, and they are costing organizations millions of dollars in lost revenue. We leverage the best research and systems that will help you rapidly improve Customer Satisfaction and happiness.
For 30 years we’ve helped organizations achieve incredible results
Our approach provides the following key benefits
Improve
Improve online customer ratings to Reduce Customer Deflection
Happy
Innovative strategies that Quickly Improve Customer Happiness
Satisfaction
Major improvements in Customer Satisfaction
Attract
Attract and Keep Profitable Customers
Reduce
Significantly Reduce Customer Acquisition Cost
Major
Major improvements in Return on Strategy, Innovation and Customer Satisfaction
Avoid
Avoid the Serious Pitfalls of outdated Customer Satisfaction Programs
Return
Meaningful and Measurable Return on Investment
Customer Happiness is not only possible… It’s Mandatory
The area of customer insights has become esoteric, and confusing for most organizations. The simple truth is, we need to understand what customers Hate and what they Love across a range of thoughtful Customer Personas, throughout their Five Touch Points. We identify what your customers Hate, and then we show you how to eliminate it. Then we find out what your customers Love and we help you bolster it. This approach drives massive innovations that result in scalable increases in Revenue and Customer Satisfaction, Guaranteed.
Customer Happiness is not only possible… It’s Mandatory
The area of customer insights has become esoteric, and confusing for most organizations. The simple truth is, we need to understand what customers Hate and what they Love across a range of thoughtful Customer Personas, throughout their Five Touch Points. We identify what your customers Hate, and then we show you how to eliminate it. Then we find out what your customers Love and we help you bolster it. This approach drives massive innovations that result in scalable increases in Revenue and Customer Satisfaction, Guaranteed.
From insights to innovations
Our turnkey solutions include best in class Customer Insights, Customer Happiness Strategies, and Certification Training.
Our Services
- NSoul of the Customer® Best in class Customer Satisfaction Insights
- NCustomer Experience Measurements and Benchmarking
- NCustomer Experience Readiness Assessment and Audits
- NCustomer Experience Master, Advocacy and Champion Certification Training
- NHappiness as a Strategy® CX Plans and CX Initiatives
- NCustomer Experience Leadership and Management Development
- NCustomer Service Center Audits, and mystery shopping
- NCustom Live and Virtual Customer Experience Events and Workshops
- NComprehensive “Happiness Scorecards” and “State of Play” Reports
What makes us your best choice?
Our research is based on current Number One Bestselling Books
We serve some of the best brands in the world
A recent client received over $10 million return on their investment with us
We go beyond outdated surveys to get you custom insights that drive experience innovation
All of our employee Insights, Strategies, and Training is 100% customized for each client
You always work with a Partner and never a Junior Associate
Our research is based on our CEO’s multiple number one bestselling books
