For over 30 years we have served as advisers to some of the best brands in the world. We work in the trenches, and we see the reality of insights done right, and insights done wrong. This has provided us the opportunity to gain practical knowledge that helps our clients achieve exceptional returns on insights.
Most organizations that work in the area of Employee and Customer Insights, approach it only from the perspective of Data Analytics and Survey Design. The problem is, these theoretical areas have very little to do with the real world of architecting exceptional experiences for both Customers and Employees. Correspondingly, our perspective, and for that matter our philosophy, is quite different. The insights that we provide our clients, are three-dimensional, meaning that they go far beyond the one dimension of sending out surveys, with the erroneous belief that you will gain insights about the complexity of human engagement and sentiment.